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A. Brand image
B. Distribution
C. Promotion
D. Price
Answer
D. Price
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Marketing Mcqs
Marketers often use the term ___________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market
Answer
D. Market
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In __________more customers would like to buy the product than can be satisfied.
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
Answer
C. overfull demand
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Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability
Answer
B. Well-established brand names
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The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
a. Marketing concept
b. Selling concept
c. Production concept
d. Product concept
Answer
b. Selling concept
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The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A. Product
B. Marketing
C. Production
D. Selling
Answer
A. Product
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The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept
Answer
B. Selling Concept
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Companies that practice both a reactive and proactive marketing orientation are implementing a ____ and are likely to be the most successful.
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
Answer
A. Total market orientation
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Marketers argue for a ___ in which all functions work together to respond to, serve, and satisfy the customer.
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
Answer
C. Customer orientation
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Many countries have ________ industries to create greater competition and growth opportunities.
A. open-market
B. deregulated
C. regulated
D. scientifically segmented
Answer
B. deregulated
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