A. The right product
B. The right service
C. The right store
D. Value
A. Brand image
B. Distribution
C. Promotion
D. Price
A. Market
B. People
C. Demographic segment
D. Buying power
A. latent demand
B. Irregular demand
C. Overfull demand
D. Excessive
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. Direct selling capability
A. Marketing concept
B. Selling concept
C. Production concept
D. Product concept
A. Product
B. Marketing
C. Production
D. Selling
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization