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A. Selling side
B. Formulated side
C. Management side
D. Forecasting side
Answer
Answer
B. Formulated side
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Marketing Mcqs
Good marketing is no accident, but a result of careful planning and __________?
A. Execution
C. Strategies
D. Tactics
E. Research
Answer
Answer
A. Execution
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A transaction involves ____________?
A. at least two parties
C. each party is capable of communication and delivery
D. each party is free to accept or reject the exchange offer
E. all of the above
Answer
Answer
E. all of the above
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__________ goods constitute the bulk of most countries’ production and marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Service e. Event
Answer
Answer
C. Physical
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Information can be produced and marketed as a ___________?
A. Product
b. Show
C. Reality
D. Service
Answer
Answer
A. Product
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Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
Answer
Answer
D. we sell hope
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A Marketer is someone seeking a response from another party, called the __________.
A. Customer
B. Fundraiser, contributor
C. Voter
D. Prospect
Answer
Answer
D. Prospect
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In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
A. Future Product
B. Expected Product
C. Latent Product
D. Existing Product
Answer
Answer
D. Existing Product
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Rising promotion costs and shrinking profit margins are the result of ___.
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
Answer
Answer
D. Heightened competition
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Customers are showing greater price sensitivity in their search for ___________.
A. The right product
B. The right service
C. The right store
D. Value
Answer
Answer
D. Value
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