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A. The right product
B. The right service
C. The right store
D. Value
Answer
Answer
D. Value
Submitted by: Rasool Bux
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price
Answer
Answer
D. Price
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Marketers often use the term ___________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market
Answer
Answer
D. Market
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In __________more customers would like to buy the product than can be satisfied.
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
Answer
Answer
C. overfull demand
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Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability
Answer
Answer
B. Well-established brand names
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The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
a. Marketing concept
b. Selling concept
c. Production concept
d. Product concept
Answer
Answer
b. Selling concept
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The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A. Product
B. Marketing
C. Production
D. Selling
Answer
Answer
A. Product
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The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept
Answer
Answer
B. Selling Concept
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Companies that practice both a reactive and proactive marketing orientation are implementing a ____ and are likely to be the most successful.
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
Answer
Answer
A. Total market orientation
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Marketers argue for a ___ in which all functions work together to respond to, serve, and satisfy the customer.
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
Answer
Answer
C. Customer orientation
Submitted by: Rasool Bux